Consumer Startup Benchmarks 2026
Based on data from 112 startups in The Founders' Group network.
Key Metrics
Median MRR
$4K
Monthly recurring revenue
Median ARR
$90K
Annual recurring revenue
Median Burn Rate
N/A
Monthly cash burn
Median Runway
15 mo
Months of runway remaining
Avg Team Size
2.6
Full-time team members
Median LTV:CAC
N/A
Lifetime value to acquisition cost
Avg Gross Margin
58.6%
Revenue after COGS
% With Revenue
32.1%
Startups generating revenue
% Profitable
2.7%
Startups currently profitable
Avg YoY Growth
89.5%
Year-over-year revenue growth
Grade Distribution
A
21 (19%)
B
41 (37%)
C
30 (27%)
D
7 (6%)
F
13 (12%)
Top Cities
Los AngelesNew YorkLondonAustinSan Antonio
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Frequently Asked Questions
How many Consumer startups are in the benchmark?
Our benchmarks are based on 112 Consumer startups in The Founders' Group network. Data is refreshed regularly as new startups join.
What metrics matter most for Consumer startups?
Key metrics include MRR growth rate, burn rate relative to runway, and unit economics (LTV:CAC ratio). The specific thresholds vary by funding stage — pre-seed founders should focus on product-market fit signals, while seed-stage startups need strong retention and growth rates.
How are grades calculated?
Grades are based on a composite score across 6 tiers: Survival & Truth (revenue, burn, runway), Engine Health (LTV, CAC, unit economics), Retention (churn, NRR), Growth Efficiency (MoM/YoY growth), Market & Narrative (TAM, competition), and Traction & Team. Each tier is weighted and the final score maps to a letter grade.
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Ben Wiggins
7x Founder · 1 Exit · Experienced Angel Investor · CIO Family Office
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