Marketplace Startup Benchmarks 2026
Based on data from 64 startups in The Founders' Group network.
Key Metrics
Median MRR
$450
Monthly recurring revenue
Median ARR
$36K
Annual recurring revenue
Median Burn Rate
N/A
Monthly cash burn
Median Runway
18 mo
Months of runway remaining
Avg Team Size
3.2
Full-time team members
Median LTV:CAC
N/A
Lifetime value to acquisition cost
Avg Gross Margin
58.0%
Revenue after COGS
% With Revenue
31.2%
Startups generating revenue
% Profitable
3.1%
Startups currently profitable
Avg YoY Growth
N/A
Year-over-year revenue growth
Grade Distribution
A
16 (25%)
B
29 (45%)
C
10 (16%)
D
4 (6%)
F
5 (8%)
Top Cities
TampaAustinNew YorkLas VegasLos Angeles
How Do You Compare?
Enter your metrics below to see how you compare against Marketplace startups in our network.
Want a deeper breakdown? Upload your deck for a full AI analysis and investor matching.
Frequently Asked Questions
How many Marketplace startups are in the benchmark?
Our benchmarks are based on 64 Marketplace startups in The Founders' Group network. Data is refreshed regularly as new startups join.
What metrics matter most for Marketplace startups?
Key metrics include MRR growth rate, burn rate relative to runway, and unit economics (LTV:CAC ratio). The specific thresholds vary by funding stage — pre-seed founders should focus on product-market fit signals, while seed-stage startups need strong retention and growth rates.
How are grades calculated?
Grades are based on a composite score across 6 tiers: Survival & Truth (revenue, burn, runway), Engine Health (LTV, CAC, unit economics), Retention (churn, NRR), Growth Efficiency (MoM/YoY growth), Market & Narrative (TAM, competition), and Traction & Team. Each tier is weighted and the final score maps to a letter grade.
Related Benchmarks
Find investors for your Marketplace startup
Browse angel investors, VCs, and funds that invest in Marketplace companies.
Ben Wiggins
7x Founder · 1 Exit · Experienced Angel Investor · CIO Family Office
Get Your Marketplace Startup Score
See where you stand across all 6 tiers — and find investors who've already funded marketplace startups similar to yours.
Free analysis. No signup required to start.