Has Advisor: Matched with Healthcare Operations Advisor

SmartOps Health

Victoria Farias · Healthcare · Seed · November 2025

How Victoria connected with the right healthcare advisor to navigate the complex intersection of operations technology and clinical workflows.

Health-Tech

Sector Focus

Hospital operations and clinical workflows

Dept. Pilots

Go-to-Market Shift

From broad hospital sales to targeted entry

12+ years

Advisor Expertise

In healthcare technology operations

The Journey

🏥

August 2025

Deck Upload & Analysis

Victoria submitted her healthcare operations deck and received detailed feedback on clinical validation and market entry strategy.

💬

September 2025

Community Engagement

Active participation in community discussions surfaced connections to healthcare-specific mentors and advisors.

🤝

October 2025

Advisor Matching

Matched with a healthcare operations advisor who had experience scaling health-tech in hospital systems.

🎯

November 2025

Strategy Refinement

With advisor guidance, refined go-to-market from broad hospital sales to targeted department-level pilots.

“Healthcare is a long sales cycle business. My advisor helped me reframe my pitch from "we sell to hospitals" to "we start with one department and expand." That shift from enterprise to land-and-expand completely changed how investors evaluated our traction potential.”

— Victoria Farias, Founder of SmartOps Health

Lessons Learned

What makes healthcare fundraising uniquely challenging?

Healthcare investors need to see clinical validation AND business viability. You cannot just have great technology — you need pilot data, physician champions, and a clear regulatory pathway. The AI analysis caught that my deck had zero clinical evidence, which is table stakes in health-tech. My advisor helped me design a pilot framework that generated the evidence investors needed.

How did advisor matching change your fundraising approach?

My advisor had sold health-tech into 200+ hospitals. She immediately saw that my broad "sell to all hospitals" approach would scare investors because of the sales cycle length. She helped me identify three specific departments where our ROI was clearest and build a land-and-expand model that investors understood and trusted.

What should health-tech founders prioritize before fundraising?

Get at least one pilot running, even if it is free. Investors in healthcare want to see that clinical staff actually use your product and that it integrates with existing workflows. A letter of intent from a department head is worth more than any market size slide. Focus on proving the workflow fits before you worry about scale.

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