Revenue-generating startups have leverage. Make sure your deck tells the right story.
(Your profitability is a superpower — here's how to pitch it)
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Find out the maximum customers your SaaS can sustain at your current churn rate. Based on the Jason Cohen formula.
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Everything you need to know about getting your pitch deck investor-ready
It depends on your growth ambitions and market opportunity. Funding makes sense when: you're leaving market share on the table, competitors are raising, you need to hire faster, or a strategic opportunity requires capital. The key advantage: you can negotiate from strength.
Profitable bootstrapped startups often command premium valuations because they're de-risked. Typical ranges: 5-10x ARR for growing SaaS, higher for fast-growing companies. Your negotiating position is strong — you don't need the money, which means better terms.
Lead with your efficient growth story: revenue per employee, CAC payback period, profit margins, and growth rate achieved without external capital. Then explain what 10x more capital could do — the delta between bootstrapped growth and funded growth is your pitch.
Beyond traditional VC: revenue-based financing (Pipe, Clearco), indie.vc-style funding, strategic angels (industry operators), private equity (for larger companies), and debt/credit facilities. Each has different terms — choose based on how much control and dilution you're comfortable with.
Consider: smaller rounds that preserve ownership, revenue-based financing to avoid dilution, strategic investors who add distribution/expertise (not just capital), and terms that protect your operational control. Your profitability gives you the leverage to dictate terms.
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