DevTools investors care about developer love, community growth, and bottom-up adoption.
(GitHub stars don't pay bills — show conversion to paid)
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DevTools investors evaluate: organic developer adoption (signups, active users, daily usage), community engagement (GitHub stars, Discord activity, contributors), bottom-up to top-down conversion (individual → team → enterprise), and technical differentiation vs. existing tools.
Open source can accelerate adoption but you need a clear monetization strategy. The most common model is open-core: free community edition + paid enterprise features (SSO, audit logs, compliance, hosting). Investors want to see how free users convert to revenue.
Key devtools metrics: developer signups and DAU/WAU ratios, time-to-first-value (how fast devs get productive), community size and growth rate, GitHub stars and contributor count, conversion from free to paid, and net revenue retention from team/enterprise accounts.
Most successful devtools use a freemium model with per-seat or usage-based pricing. Free tier for individual developers, team tier at $10-50/seat/month, enterprise at custom pricing. The key is making the free tier genuinely useful so developers become advocates internally.
For devtools seed rounds, investors typically want: 1,000+ active developers (weekly), 50%+ week-1 retention, evidence of organic growth (low CAC), and early revenue signals from team or enterprise accounts. A strong community can substitute for revenue at early seed.
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