E-commerce investors need to see your path to profitability, not just revenue growth.
(Revenue without margins is a vanity metric)
E-commerce-specific pitch feedback
Get scored on what e-commerce investors evaluate — contribution margin, CAC payback, repeat purchase rates, and brand moat — then match with consumer/DTC angels.
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Everything you need to know about getting your pitch deck investor-ready
E-commerce investors focus on: contribution margin (>50% after COGS + shipping), customer acquisition cost and payback period, repeat purchase rate and cohort LTV, brand defensibility (not just paid ads), and supply chain/fulfillment strategy.
Gross margins should be 60%+ for DTC brands. Contribution margin (after shipping, returns, and variable costs) should be 30%+ for unit economics to work. Investors are wary of brands that can only grow by spending more on ads.
Prove your brand isn't just an ad-spend machine: high organic traffic %, strong email/SMS revenue, repeat purchase rates >30%, community engagement, UGC content, and evidence customers choose you over cheaper alternatives. Brand moat = pricing power.
E-commerce seed rounds typically require $50-200K/month in revenue with clear month-over-month growth. More important than top-line revenue is profitability trajectory: are your unit economics improving as you scale? Investors want to see CAC efficiency.
Most investors prefer a DTC-first approach (you own the customer relationship and data) with marketplace as an acquisition channel. Show your channel mix strategy and how you plan to reduce marketplace dependency over time while maintaining growth.
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