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For E-Commerce Founders

Building an E-Commerce Brand?
Prove Your Unit Economics

E-commerce investors need to see your path to profitability, not just revenue growth.

(Revenue without margins is a vanity metric)

E-commerce-specific pitch feedback

Get scored on what e-commerce investors evaluate — contribution margin, CAC payback, repeat purchase rates, and brand moat — then match with consumer/DTC angels.

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Ben Wiggins

Ben Wiggins

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7x Founder, 1 Exit, Experienced Angel Investor, Family Office

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Pitch Deck Analysis

Deep feedback based on our angel investor criteria template

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Growth Ceiling Calculator

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Find out the maximum customers your SaaS can sustain at your current churn rate. Based on the Jason Cohen formula.

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Investor Readiness Quiz

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10-question assessment to find out if your startup is ready for fundraising. Get a score and actionable next steps.

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Term Sheet Red Flag Scanner

Fundraising

Score your VC term sheet across 12 critical clauses. Identify dealbreaker terms like full ratchet, participating preferred, and more.

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Frequently Asked Questions (FAQ)

Everything you need to know about getting your pitch deck investor-ready

What do e-commerce investors look for in a pitch deck?

E-commerce investors focus on: contribution margin (>50% after COGS + shipping), customer acquisition cost and payback period, repeat purchase rate and cohort LTV, brand defensibility (not just paid ads), and supply chain/fulfillment strategy.

What margins do e-commerce investors expect?

Gross margins should be 60%+ for DTC brands. Contribution margin (after shipping, returns, and variable costs) should be 30%+ for unit economics to work. Investors are wary of brands that can only grow by spending more on ads.

How do I show brand moat to investors?

Prove your brand isn't just an ad-spend machine: high organic traffic %, strong email/SMS revenue, repeat purchase rates >30%, community engagement, UGC content, and evidence customers choose you over cheaper alternatives. Brand moat = pricing power.

What revenue do I need for an e-commerce seed round?

E-commerce seed rounds typically require $50-200K/month in revenue with clear month-over-month growth. More important than top-line revenue is profitability trajectory: are your unit economics improving as you scale? Investors want to see CAC efficiency.

Should I focus on DTC or marketplace distribution?

Most investors prefer a DTC-first approach (you own the customer relationship and data) with marketplace as an acquisition channel. Show your channel mix strategy and how you plan to reduce marketplace dependency over time while maintaining growth.

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