EdTech investors want to see learning outcomes and sustainable business models.
(Content alone isn't a moat — show distribution and engagement)
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EdTech investors evaluate: measurable learning outcomes, engagement metrics (completion rates, time-on-platform), B2B vs. B2C distribution strategy, content creation moat (AI-generated vs. expert-curated), and evidence of willingness to pay (education budgets are notoriously tight).
B2B edtech (selling to schools/universities/companies) has longer sales cycles but higher contract values and retention. B2C edtech is faster to validate but harder to monetize. Most investors prefer B2B for its predictable revenue, but B2C with strong engagement metrics can work.
Show before/after data: test score improvements, skill assessments, completion rates vs. industry benchmarks, or employer outcomes (job placement, salary increases). Even small pilot studies are better than no data. EdTech is one of the few sectors where impact directly drives retention.
For B2B edtech: 5-10 school/company pilots, evidence of renewal intent, $5-20K MRR. For B2C: 10,000+ active learners, 30%+ completion rates (well above industry avg), and early monetization. Engagement metrics matter more than revenue at pre-seed.
The global edtech market is $400B+ but investors want specifics. Segment by: K-12 vs. higher ed vs. corporate training, geography, subject area, and customer type. Bottom-up: number of schools/companies in your segment x your price point. Top-down TAM claims are meaningless.
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