Emerging market investors evaluate local execution, regulatory navigation, and scalability across borders.
(Your local context is your advantage — show it)
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Emerging market investors evaluate: local execution advantage (why you vs. a foreign entrant), regulatory navigation capability, unit economics adjusted for local purchasing power, scalability across similar markets, and team's on-the-ground experience and networks.
Ideally both. Local investors bring market knowledge, networks, and regulatory navigation. International investors bring larger check sizes, global network, and credibility for future rounds. Structure your raise to include both — many seed rounds combine local angels with international VCs.
Acknowledge it directly. Show your pricing strategy accounts for currency fluctuation, your revenue can be denominated in USD (if applicable), and your business model works even in downside economic scenarios. Investors respect founders who understand macro risks.
Metrics that matter: user growth rate (often faster than developed markets), revenue in local and USD terms, unit economics trajectory, regulatory milestones achieved, and evidence of defensible market position. Contextual benchmarks matter — 10,000 users in a 5M population market is impressive.
Provide context: population, GDP, smartphone penetration, internet users, and the specific market gap you're filling. Use familiar analogies ("Stripe for Southeast Asia") but then explain why the local market dynamics are different and require a different approach.
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