Fintech investors need to see regulatory awareness and unit economics from day one.
(70% of fintech decks fail to address compliance and licensing)
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Fintech investors prioritize: regulatory strategy (licensing, compliance approach), unit economics at scale, distribution advantage (embedded finance, partnerships), team's financial services experience, and how you handle money movement (banking partners, payment rails).
Most fintech startups use Banking-as-a-Service (BaaS) partners to avoid direct licensing. Investors want to see you understand the regulatory landscape — partner banks, money transmitter licenses, state-by-state requirements, and your compliance roadmap.
For seed-stage fintech: $50K-200K in monthly transaction volume, 500+ active users, positive unit economics (or clear path to it), and evidence of regulatory progress. B2B fintech may show fewer customers but higher contract values.
Fintech TAM should be grounded in transaction volumes, fee pools, or financial product markets — not broad "global payments is $100T" claims. Use bottom-up: number of target customers x revenue per customer x capture rate. Investors dismiss top-down vanity numbers.
Cover your licensing strategy (state vs. federal, BaaS vs. direct), KYC/AML approach, data security standards (SOC 2, PCI DSS), and regulatory moat potential. Even a pre-revenue fintech should show awareness of compliance costs and timeline.
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