Ops-tech investors need to see clear ROI, implementation speed, and workflow integration.
(Enterprise buyers need to see payback in 6 months or less)
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Ops-tech investors evaluate: quantifiable ROI (hours saved, cost reduction, error rate improvement), implementation speed and friction, integration with existing workflows and systems, and evidence that buyers have budget authority. Operations tools must show clear before/after metrics.
Calculate the hard and soft ROI: labor hours saved x hourly cost, error reduction x cost per error, speed improvement x revenue impact. Show a case study from even one pilot customer with real numbers. Operations buyers are analytical — give them the data to justify the purchase.
For ops-tech seed: 5-10 paying customers (even small contracts), clear retention and expansion signals, and documented ROI from at least 2-3 implementations. Pilots converting to paid contracts is the strongest signal. Show the expansion motion within accounts.
Start with a specific pain point, not a platform play. Land in one department or workflow, prove ROI, then expand. Operations buyers are risk-averse — offer pilots with clear success criteria. Build for integration (APIs, connectors) not replacement of existing systems.
Yes, especially if you have domain expertise. Pre-seed logistics/ops-tech should show: deep understanding of the workflow problem, working prototype, 2-3 pilot commitments, and a founder team with industry experience. Investors want to see you've lived the problem you're solving.
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