Pre-seed SaaS investors want to see you understand the business before the product.
(Build for 10 customers, not 10,000 — prove the wedge first)
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Everything you need to know about getting your pitch deck investor-ready
Pre-seed SaaS investors want: clear ICP definition (who specifically is your customer?), evidence of customer discovery (50+ conversations), pricing hypothesis, competitive positioning, and a founder who understands SaaS economics. Revenue isn't expected but early interest (LOIs, waitlists) is.
A working MVP helps but isn't required. What you need: a clear prototype or demo showing the product vision, evidence of customer demand (conversations, LOIs), and a technical co-founder or clear path to building. Some founders raise on mockups + strong customer evidence.
Show you've thought about it: per-seat, usage-based, or flat-rate pricing with a clear rationale. Reference comparable products and explain your positioning. Investors want to see you can charge enough to build a real business, not a $5/month tool with no path to meaningful ACV.
Pre-seed SaaS rounds are typically $250K-1M, enough for 12-18 months to build MVP, get 10-20 paying customers, and validate pricing. Raise enough to hit clear seed milestones ($5-10K MRR, retention data, repeatable acquisition channel).
Key milestones for seed readiness: MVP launched, 10-20 paying customers, initial churn and retention data, validated pricing, and a repeatable acquisition channel. If you can show $5-10K MRR with improving metrics after 12-18 months, you're seed-ready.
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