SaaS investors live and die by your unit economics. Are yours ready?
(Most SaaS decks undersell retention and oversell TAM)
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Find out the maximum customers your SaaS can sustain at your current churn rate. Based on the Jason Cohen formula.
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Everything you need to know about getting your pitch deck investor-ready
The core SaaS metrics investors evaluate are: MRR/ARR growth rate (10-20% MoM for seed), net revenue retention (>100% is magic), LTV:CAC ratio (>3x), CAC payback period (<18 months), and gross margins (>70%). Missing these signals unpreparedness.
For B2B SaaS seed rounds, investors typically want to see $10-50K MRR with 10-20% month-over-month growth. More important than the absolute number is the trajectory and quality of revenue (annual contracts vs. monthly).
LTV = Average Revenue Per Account / Monthly Churn Rate. CAC = Total Sales & Marketing Spend / New Customers Acquired. LTV:CAC of 3:1 or higher signals a healthy business. Below 1:1 means you're paying more to acquire customers than they're worth.
For seed-stage B2B SaaS, monthly churn under 5% is acceptable, under 3% is good, and under 2% is excellent. Consumer SaaS has higher acceptable churn (5-7% monthly). Net revenue retention above 100% means expansion revenue offsets churn.
Yes, but keep it simple. Show a 12-month projection with key assumptions: customer acquisition rate, average contract value, churn, and gross margin. Investors don't expect precision — they want to see you understand your unit economics and growth levers.
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