SaaS seed investors live in spreadsheets. Make sure your numbers tell a growth story.
(LTV:CAC below 3x? Churn above 5%? Investors will pass in 30 seconds)
Seed SaaS metric benchmarking
Get scored against real seed-stage SaaS benchmarks — MRR growth, churn, LTV:CAC, and net retention — then match with SaaS-focused seed investors.
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Find out the maximum customers your SaaS can sustain at your current churn rate. Based on the Jason Cohen formula.
10-question assessment to find out if your startup is ready for fundraising. Get a score and actionable next steps.
Score your VC term sheet across 12 critical clauses. Identify dealbreaker terms like full ratchet, participating preferred, and more.
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See how your metrics compare against real startups at the same stage. MRR, burn rate, team size, and more.
Everything you need to know about getting your pitch deck investor-ready
Seed SaaS investors typically want $10-50K MRR with 10-15% month-over-month growth. More important than absolute MRR is the quality: annual contracts > monthly, low logo churn, and evidence of expansion revenue within accounts.
A LTV:CAC ratio of 3:1 or higher signals a fundable SaaS business. Below 2:1, investors worry about sustainability. Above 5:1, they may question whether you're underinvesting in growth. Also important: CAC payback period under 12-18 months.
Net revenue retention (NRR) above 100% is extremely compelling at seed — it means you're growing without acquiring new customers. Even 90-100% NRR is acceptable at seed stage. Below 80% signals a retention problem that growth can't fix.
Monthly logo churn above 5% is a red flag for B2B SaaS. Revenue churn should be lower due to expansion. If your churn is high, show it's improving month-over-month and explain why (pricing changes, ICP refinement, product improvements).
Most SaaS seed rounds are $1.5-3M at $8-15M valuations. Structure as a priced round (Series Seed) or SAFE at this stage. Use of funds should clearly map to growth milestones: hitting $100K MRR, reducing churn below 3%, and building the sales team.
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