E-Commerce & Marketplaces Startups

Find e-commerce and marketplace startups connecting buyers with sellers. From vertical marketplaces to direct-to-consumer brands and B2B commerce platforms, these founders are reimagining how goods are bought and sold.

52
Total Startups
23%
With Revenue
37%
Technical Founders
Tampa
Top City

E-Commerce & Marketplaces Startups (52)

Steel Arm

by Danny Mauricio Estrada

Launched
Stage: ANGEL
CONSUMERDTC BRANDS
E-Commerce

Athletes and enthusiasts want versatile sneakers for gym and 5–10K running that withstand demanding routines without premium prices or sacrificing grip, ventilation, and comfort.

Product BuiltLinkedIn

Glaminai

by Ariana Rehman

Launched
Stage: PRE SEED
CONSUMERDTC BRANDS
FreemiumSubscription

Beauty guidance is broken for beginners: they waste money on products that don't fit tone, type, or budget and feel overwhelmed by choices.

Product BuiltWebsite

Policy Perks

by Brandon Boyd

MVP
Stage: PRE SEED
FINTECHINSURANCEECOMMERCE MARKETPLACES+1
MarketplaceTransactional

Policyholders making insurance claims lack a direct way to earn rewards on claim-related purchases and insurers/brokers have limited tools to drive value and recover costs from claim spend.

Technical

GlideU

by Tyler Mullin

Georgia

CONSUMERCONSUMER MARKETPLACES
MarketplaceTransactional

TripTips

by Darian Barnett

Beta

Las Vegas, NV

Stage: PRE SEED
ECOMMERCE MARKETPLACESB2B SAASAPIS AND PLATFORMS
SaaSMarketplace

Manual, untracked referral payments creating wasted spend and lack of ROI for foot-traffic businesses.

Repeat FounderTechnicalWebsiteLinkedIn

Distinct Kapz Inc.

by Martin Clément

Prototype
Stage: PRE SEED
CONSUMERDTC BRANDS
E-CommerceLicensing

Headwear is static, driving overproduction and limiting personal expression for Gen Z and Millennials.

Repeat FounderTechnicalWebsiteLinkedIn

neironhub

by Max Ratinov

MVP
Stage: PRE SEED
AI INFRASTRUCTUREAPPLIED AIB2B SAAS+67
SaaSMarketplace

Businesses struggle to deliver AI projects end-to-end (scoping, sourcing and vetting experts, ensuring security/compliance, and managing delivery).

Product BuiltWebsite

Fixstant Universal Industries Limited

by Justice Kenny Momoh

Beta
Stage: SEED
CONSUMERINTERNATIONAL EMERGING MARKETSECOMMERCE MARKETPLACES+1
MarketplaceServices

Magen LLC

by Seth Phillips

Idea
Stage: BOOTSTRAPPED
FINTECHAI MLBIO HEALTHCARE+2
SaaSLicensing

OlympusHQ

by Zeus

Beta
Stage: BOOTSTRAPPED
AI MLCONSUMERECOMMERCE MARKETPLACES
SaaSSubscription

From Those Who Know LLC

by Chris Burkins

Launched
Stage: BOOTSTRAPPED
CONSUMERECOMMERCE MARKETPLACES
Ad-Based

Eat Ping

by Nick Singh

Launched

London

Stage: SEED
FOOD TECHDTC BRANDSCONSUMER
SubscriptionSaaS

Fragmented, inefficient ready-meal / meal prep market with many small operators lacking tech and operational scale.

Product BuiltRevenueRepeat FounderTechnicalWebsite

Macro Rides

Launched

Delhi, Delhi

CONSUMERCONSUMER MARKETPLACESECOMMERCE MARKETPLACES+1
MarketplaceTransactional

Urban consumers and non-tech users need a simple, accessible way to book rides and arrange deliveries (food and clothing) without relying on complex apps.

Product Built

GoTimes

by Magen Sharon

MVP
Stage: PRE SEED
CONSUMER MARKETPLACESVERTICAL MARKETPLACES
MarketplaceTransactional

Travelers struggle to find trustworthy, experience-based insights and seamless booking for leisure and travel experiences.

Hopeful Hempful Helpful LLC

Idea
Stage: BOOTSTRAPPED
CONSUMER HEALTHDTC BRANDS
E-CommerceSubscription

Consumers, including veterans and individuals with chronic illnesses, seek effective, organic, and sustainable wellness products and support but face limited trustworthy, eco-friendly options and...

Ancient Naturals

by info@ancientnaturals.co

Growth

United Kingdom

Stage: SEED
CONSUMER HEALTHCONSUMERDTC BRANDS
E-CommerceTransactional

Smokers and wellness-focused consumers want a non-addictive, eco-conscious alternative to nicotine and tobacco products.

Product BuiltWebsiteLinkedIn

Deegan Binkley

by Deegan Binkley

ECOMMERCE MARKETPLACESDTC BRANDS
E-Commerce
Product BuiltRevenueRepeat Founder

Peddlr

by Tyler Hawkins

MVP

Oregon

Stage: BOOTSTRAPPED
ECOMMERCE MARKETPLACESVERTICAL MARKETPLACESCONSUMER MARKETPLACES
MarketplaceTransactional

Musicians face high marketplace fees, lack safe trading options, boutique builders struggle to reach U.S. buyers, and shipping is off-platform and inconvenient.

Product BuiltTechnicalWebsiteLinkedIn

TruSelf

by Valerie 'Honor' Brown

Launched

Texas

Stage: PRE SEED
CONSUMER HEALTHCONSUMERVERTICAL MARKETPLACES
SaaSMarketplace

Patients face confusion, distrust, and fragmented discovery when searching for aesthetic providers; providers face wasted ad spend and outdated CRMs.

Product BuiltRevenueWebsiteLinkedIn

DropSeats

by Devin Morgan

MVP

Atlanta, GA

ECOMMERCE MARKETPLACESCONSUMER MARKETPLACES
MarketplaceSubscription

Millions of paid-for event seats go unused every year, costing fans (lost ticket value), venues (lost in-venue spending), and artists/teams (lower payouts and poor optics). Existing resale platforms...

Product BuiltTechnicalWebsite

Small Stakes

by Nabeel Khan

MVP
Stage: PRE SEED
B2B SAASAI MLAPPLIED AI+1
ServicesTransactional

Tens of thousands of small, profitable online businesses (SaaS, AI, service tools) are too small for traditional VC or M&A. Founders burn out or stall growth but have no easy exit option....

Product BuiltRepeat FounderTechnicalLinkedIn

NovoWash

by Samuel Novick

MVP

Tampa, Florida

Stage: PRE SEED
VERTICAL MARKETPLACES
Marketplace

Customers struggle to find and book reliable, high-quality car washes instantly and to compare providers, pricing, and quality.

BladeSox / BladeStik

by Eric Fulcher

MVP

Houston, TX

Stage: PRE SEED
CONSUMERDTC BRANDSMANUFACTURING TECH
HardwareE-Commerce

Ceiling fan blades accumulate dust, allergens, pet dander and are hazardous to clean (risk of falling).

Product Built

ICiNGLE

by Dominic Bracco

CONSUMERDTC BRANDS
E-CommerceLicensing

Dirty, potentially unhealthy ice is used in premium beverages, which can dilute drinks quickly and ruin flavor. There is a lack of clean, hands-free, slow-melting, reusable ice options.

RKL Worlds

by Rohan Kumar Bhoi

MVP
Stage: PRE SEED
DTC BRANDSCLIMATE ENERGY SUSTAINABILITYCONSUMER
E-Commerce

Rural artisans face market barriers, low wages due to middlemen, and traditional leather is environmentally harmful. No large-scale plant-based luxury leather brand in India.

Product BuiltRepeat FounderWebsite

NicklPay

by Kevin Wu

Launched

Boston, MA

Stage: PRE SEED
B2B SAASECOMMERCE MARKETPLACESOPERATIONS INFRA+1
SaaSSubscription

The problem is clearly defined as the inefficiency and revenue loss faced by small to medium B2B distributors due to fragmented systems, leading to significant time spent on reconciling inventory and...

Product BuiltRevenueRepeat FounderTechnicalWebsiteLinkedIn

Beebizy

by Laila Marshall

Launched

Los Angeles, California

Stage: SEED
B2B SAASECOMMERCE MARKETPLACESCONSUMER
SaaSMarketplace

Event planning is fragmented across many tools and vendors leading to coordination issues, budget misalignment, and lack of transparency.

Product BuiltRevenueRepeat FounderTechnicalWebsite

Macherr

by John Paolo Munoz

Beta

Texas

Stage: PRE SEED
VERTICAL MARKETPLACESCONSUMERLOGISTICS AND SHIPPING
Marketplace

Inefficient, opaque local services booking with vague quotes, limited payment options and complex booking flows.

Product BuiltWebsite

Prexi

by Om Sharma

Beta

Minnesota

Stage: PRE SEED
B2B SAASVERTICAL MARKETPLACESSMB SAAS
SaaSSubscription

Unchecked entry of unlicensed providers in booking platforms leading to bad client experiences and lack of incentive to be licensed.

Product BuiltTechnicalWebsiteLinkedIn

Brandexbrokers.com

by Samuel Maslin

ECOMMERCE MARKETPLACESB2B MARKETPLACES
MarketplaceTransactional

Floodify

by Joseph Lim

Launched

Dix Hills, NY

Stage: PRE SEED
APPLIED AIB2B MARKETPLACESCREATOR TOOLS+1
MarketplaceTransactional

Influencer marketing is too expensive with uncertain ROI, too complicated due to lengthy negotiations, and not scalable when managing many influencers.

Product BuiltRevenueTechnicalWebsite

1000 Boxes

by Gabe Liberti

Launched

New York, NY

Stage: SEED
CONSUMERCONSUMER MARKETPLACES
FranchiseTransactional

People crave unique, in-person social experiences that can't be replicated at home. Existing group entertainment options are limited in scale, repeatability, and engagement.

Product BuiltRevenueRepeat FounderTechnicalWebsite

alldae

by Ryan McDonnell

Launched

MA

Stage: SEED
DTC BRANDSCONSUMER
E-Commerce

Consumers want to limit caffeine and sugar; existing caffeinated beverages can be too high in caffeine or use artificial sweeteners.

Product BuiltRevenueWebsite

Baby Daulia

by Yassar Mahmood

Launched
Stage: PRE SEED
DTC BRANDSECOMMERCE MARKETPLACESCONSUMER
E-CommerceMarketplace

Parents overpay on baby essentials because brands sell single-use products, forcing multiple separate purchases and added cost/clutter.

Product BuiltRevenueWebsite

Wonderwing Studios

by Victoria Farias

Launched

San Antonio, TX

Stage: PRE SEED
EDTECHCONSUMERDTC BRANDS
SubscriptionLicensing

Children are emotionally overwhelmed and current screens/media overstimulate instead of nurturing emotional growth; confidence, resilience, and empathy are rarely taught on screen.

Product BuiltRepeat Founder

The Fourth House

by Neo Tulonen

MVP

Helsinki

Stage: PRE SEED
VERTICAL MARKETPLACESECOMMERCE MARKETPLACES
MarketplaceServices

The traditional art industry is exclusive, inaccessible to younger collectors and emerging artists, and relies on outdated sales and communication methods.

Product BuiltTechnicalWebsite

Ramula Home

by Emmanuel Gwambo

Launched
Stage: PRE SEED
CONSUMER MARKETPLACESVERTICAL MARKETPLACESDTC BRANDS
MarketplaceE-Commerce

Limited access for African artisans and designers to global marketplaces and cross-border logistics.

Product BuiltTechnicalWebsite

Captain

by Jonathan Newar

Growth
Stage: SEED
VERTICAL MARKETPLACES
Marketplace

Hard to find vetted, high-quality outdoor guides and book real-time guided trips.

Product BuiltRevenueTechnical

Ryme

by Prama Jeo

MVP
Stage: PRE SEED
DTC BRANDSCONSUMER
E-CommerceTransactional

Parents buy and discard children’s footwear roughly every six months due to rapid foot growth, contributing to an estimated 4.4 billion pairs of footwear waste per year.

Product BuiltRevenueWebsiteLinkedIn

Remy

by Heerr Shah

Launched
DTC BRANDSCONSUMER
SaaSAPI-Based

Launching consumer products is slow and fragmented: teams spend weeks to months validating, finding suppliers, vetting packaging and managing manual processes across spreadsheets and chat.

Product Built

Sparkyl

by Adam Rhinehart

MVP

Tampa, FL

Stage: PRE SEED
CONSUMER MARKETPLACESVERTICAL MARKETPLACES
MarketplaceSaaS

Car owners lack a fast, trusted way to find and book car washes/detailing with consistent quality; providers lack modern tools for booking, payments, marketing, and retention, and face no-shows and...

Shop Electric Ride

by Christine Dumas

Launched

San Antonio, TX

Stage: BOOTSTRAPPED
CONSUMERDTC BRANDS
E-CommerceServices

Customers are hesitant to purchase high-value electric mobility products online without seeing or testing them first; limited local rental options due to city permits.

Product BuiltWebsite

Flow

by Moulik Mishra

MVP

College Station, TX

Stage: PRE SEED
CONSUMER MARKETPLACES
MarketplaceSubscription

Drivers face exploitative commission structures; riders have no price-setting power.

Repeat FounderTechnicalWebsite

Wave Sim

by Kincade Ball

MVP
Stage: BOOTSTRAPPED
BIO HEALTHCAREEDTECHECOMMERCE MARKETPLACES
SubscriptionLicensing

SoulSeed

by Dave Young

MVP
Stage: PRE SEED
WEB3 CRYPTOECOMMERCE MARKETPLACES
FreemiumTransactional

Maraway

by Precious Ogbonna

Prototype
Stage: BOOTSTRAPPED
AI MLCONSUMERECOMMERCE MARKETPLACES
HardwareServices

Digital Business Equity (DBE)

by Arslan Amir

Prototype
Stage: PRE SEED
FINTECHECOMMERCE MARKETPLACES
Data SalesTransactional

Lonesyte

by Laetitia N'Kunga

MVP

New York

Stage: PRE SEED
EDTECHCONSUMERCREATOR TOOLS+1
FreemiumSubscription

Most language learning tools teach vocabulary without cultural context, leading to misunderstandings, poor localization, and lost trust for tourists, diaspora communities, and global organizations.

Oceanus

by Hannah Attalah

Growth
Stage: SEED
DTC BRANDSCONSUMER
E-CommerceFranchise

Luxury swimwear market with homogeneous offerings; need for couture-quality, sustainably made statement pieces.

Product BuiltRevenueWebsite

Midwest Aquatic Suppliers LLC

by Caleb Gipson

Beta
Stage: BOOTSTRAPPED
ECOMMERCE MARKETPLACESCONSUMER
E-CommerceTransactional

Bus Daddy LLC

by Christopher Moloney

Launched
Stage: BOOTSTRAPPED
AI MLECOMMERCE MARKETPLACESCONSUMER+1
MarketplaceTransactional

Prism Interactive, Inc.

by Johnathan Jordan

MVP
Stage: BOOTSTRAPPED
B2B SAASECOMMERCE MARKETPLACESPROPTECH
SaaSE-Commerce

About E-Commerce & Marketplaces Startups

Our community includes 52 startups in the E-Commerce & Marketplaces space. Funding stages span 25 at PRE SEED, 11 at BOOTSTRAPPED, 8 at SEED, 1 at ANGEL.

29 startups have built a working product. 12 are generating revenue. 37% have technical co-founders who can build and iterate on product.

Investors interested in E-Commerce & Marketplaces can browse these startups and use our AI-powered matching to find companies that align with their investment thesis, stage preference, and check size.

Frequently Asked Questions

How many E-Commerce & Marketplaces startups are in this directory?
We currently track 52 E-Commerce & Marketplaces startups in our community. 29 have built a product, and 12 are generating revenue.
What percentage of E-Commerce & Marketplaces startups have technical founders?
37% of E-Commerce & Marketplaces startups in our directory have at least one technical co-founder, which is an important signal for investors evaluating a startup's ability to build and iterate on their product.
How can I invest in E-Commerce & Marketplaces startups?
The Founders' Group connects investors with vetted E-Commerce & Marketplaces startups. Our AI-powered matching algorithm considers sector focus, stage fit, check size, and thesis alignment. Browse our investor directory or contact us to learn more.
What makes a strong E-Commerce & Marketplaces startup?
Top E-Commerce & Marketplaces startups typically demonstrate deep domain expertise, a clear understanding of their target market, defensible technology or IP, and early traction with paying customers or engaged users. Strong unit economics and a realistic go-to-market strategy are also key differentiators.
Where are most E-Commerce & Marketplaces startups located?
The highest concentration of E-Commerce & Marketplaces startups in our community is in Tampa, San Antonio, Las Vegas. However, we work with startups from across the US and internationally.

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