Find e-commerce and marketplace startups connecting buyers with sellers. From vertical marketplaces to direct-to-consumer brands and B2B commerce platforms, these founders are reimagining how goods are bought and sold.
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Imperial, MO
Lack of independent, affordable, year-round baseball/softball training facilities in Jefferson County, MO.
by Marilyn Crawford
Rising health issues, emotional disconnection, social violence narratives, and beverage fatigue; existing drinks lack meaning, mission, and emotional connection.
by Tyler Hawkins
Oregon
Musicians face high marketplace fees, lack safe trading options, boutique builders struggle to reach U.S. buyers, and shipping is off-platform and inconvenient.
by Nick Singh
London
Fragmented, inefficient ready-meal / meal prep market with many small operators lacking tech and operational scale.
by Todd Waldemar
VA
Commerce and security in restricted environments (e.g., military bases) are broken: manual/inconsistent credentialing, low courier success rates, no valid addresses, navigation blind spots, high cart...
by Anthony Busko
Madison, WI
Holiday retail lacks brand loyalty and is dominated by generic products from big-box and online retailers; traditional photography experiences are expensive and inconvenient; major e-commerce...
by Seth Phillips
by Jamie Allen
Houston, Texas
The problem is well-defined, focusing on the fragmented and inefficient process of booking photographers and videographers, which includes issues like inconsistent payments, lack of visibility, and...
by Sunil Bagai
TX
Enterprises manage a global, multi-sourced contingent workforce across staffing vendors, freelancers and payroll providers with fragmented tools and little visibility into cost, compliance or quality...
Delhi, Delhi
Urban consumers and non-tech users need a simple, accessible way to book rides and arrange deliveries (food and clothing) without relying on complex apps.
by Paula Freer
Children lack tools to build self-confidence and an empowered mindset, leading to adults needing to heal traumas and rewrite beliefs later in life.
Consumers, including veterans and individuals with chronic illnesses, seek effective, organic, and sustainable wellness products and support but face limited trustworthy, eco-friendly options and...
by Chad Price
Austin, TX
Local small businesses must self-manage logistics and manual deliveries, losing productivity and lacking efficient local sourcing.
by Sambit Roy
Mesa-Gilbert, Arizona
The U.S. fragrance industry has a fragmented value chain, high import dependence, and few integrated U.S. companies combining brand, production, education and R&D.
by Valerie 'Honor' Brown
Texas
Patients face confusion, distrust, and fragmented discovery when searching for aesthetic providers; providers face wasted ad spend and outdated CRMs.
by Emmanuel Gwambo
Limited access for African artisans and designers to global marketplaces and cross-border logistics.
by Prama Jeo
Parents buy and discard children’s footwear roughly every six months due to rapid foot growth, contributing to an estimated 4.4 billion pairs of footwear waste per year.
by Amy Troutmiller
CA
Bottles spoil within 3 days of opening and 49% of drinkers report dumping unfinished bottles at least once a month. Boxed wine is convenient and makes up 10% of US sales, yet high-quality options...
by Swap
Cairo
The deck does not explicitly state the problem, but it implies a need for a local marketplace that connects neighbors for buying, selling, and swapping items.
by Youssef Kassem
Cairo
The deck does not explicitly state the problem, but it implies a need for a local marketplace that connects neighbors for buying, selling, and swapping items.
by John Paolo Munoz
Texas
Inefficient, opaque local services booking with vague quotes, limited payment options and complex booking flows.
by Om Sharma
Minnesota
Unchecked entry of unlicensed providers in booking platforms leading to bad client experiences and lack of incentive to be licensed.
by Deegan Binkley
by Joseph Lim
Dix Hills, NY
Influencer marketing is too expensive with uncertain ROI, too complicated due to lengthy negotiations, and not scalable when managing many influencers.
by Devin Morgan
Atlanta, GA
Millions of paid-for event seats go unused every year, costing fans (lost ticket value), venues (lost in-venue spending), and artists/teams (lower payouts and poor optics). Existing resale platforms...
by Samuel Maslin
by Bharath
Columbus, Ohio
Local home service providers miss a large share of customer calls (62% unanswered), leading to lost revenue and jobs going to whoever answers first; pay-per-lead platforms charge for leads that often...
by Gabe Liberti
New York, NY
People crave unique, in-person social experiences that can't be replicated at home. Existing group entertainment options are limited in scale, repeatability, and engagement.
by Justice Kenny Momoh
by Rohan Kumar Bhoi
Rural artisans face market barriers, low wages due to middlemen, and traditional leather is environmentally harmful. No large-scale plant-based luxury leather brand in India.
by Guy Mounier
New York, NY
Enterprise buying goes through too many hands and takes too long, and often stalls into no decision because the buying committee cannot agree on a vendor; that wastes money on both sides, especially...
by Martin Clément
Headwear is static, driving overproduction and limiting personal expression for Gen Z and Millennials.
by Eric Fulcher
Houston, TX
Ceiling fan blades accumulate dust, allergens, pet dander and are hazardous to clean (risk of falling).
by Varun Chauhan
Offline stores are not digitized: no ERP, no order management or retail management system, so they cannot ship directly to consumers. Today everything routes through a warehousing middleware that...
by Samuel Novick
Tampa, Florida
Customers struggle to find and book reliable, high-quality car washes instantly and to compare providers, pricing, and quality.
by Victoria Farias
San Antonio, TX
Children are emotionally overwhelmed and current screens/media overstimulate instead of nurturing emotional growth; confidence, resilience, and empathy are rarely taught on screen.
by Laetitia N'Kunga
New York
Most language learning tools teach vocabulary without cultural context, leading to misunderstandings, poor localization, and lost trust for tourists, diaspora communities, and global organizations.
by Neo Tulonen
Helsinki
The traditional art industry is exclusive, inaccessible to younger collectors and emerging artists, and relies on outdated sales and communication methods.
by Ryan McDonnell
Boston, MA
Consumers want to limit caffeine and sugar; existing caffeinated beverages can be too high in caffeine or use artificial sweeteners.
by Dena Selim
United Kingdom
Smokers and wellness-focused consumers want a non-addictive, eco-conscious alternative to nicotine and tobacco products.
by Nabeel Khan
Tens of thousands of small, profitable online businesses (SaaS, AI, service tools) are too small for traditional VC or M&A. Founders burn out or stall growth but have no easy exit option....
by Darian Barnett
Las Vegas, NV
Manual, untracked referral payments creating wasted spend and lack of ROI for foot-traffic businesses.
by Moulik Mishra
College Station, TX
Drivers face exploitative commission structures; riders have no price-setting power.
by Vaishali Thukral
George Town, Cayman Islands
Unsold surplus food is lost revenue for merchants, and affordable meal options for customers are limited; food waste adds pressure to Cayman's waste system.
by Not explicitly mentioned
Singapore
Rising collectible card prices and lack of affordable, reliable sourcing in SEA
by Yassar Mahmood
Parents overpay on baby essentials because brands sell single-use products, forcing multiple separate purchases and added cost/clutter.
by Hannah Attalah
Luxury swimwear market with homogeneous offerings; need for couture-quality, sustainably made statement pieces.
Chandigarh
Local shopkeepers are losing footfall to online shopping; most lack an effective digital presence and face costly, time-consuming marketing. Consumers find it difficult to search offline stores.
by Tigran Martirosyan
Armenia, Wyoming
Low-price kitchen tool sets compete on piece count rather than materials and design, while premium branded silicone sets cost $70-$100+.
by Douglas Trovinger
Nashville, Tennessee
The deck identifies the problem of abundant deal flow but limited decision bandwidth, which slows down financial research and deal velocity.
by Parth Barot
Decision fatigue for grocery and meal selection; consumers spend significant time and money deciding what to eat.
by Duol Chut
Minneapolis, MN
1) Negative cannabis stigma and lack of media support for underrepresented cannabis creators and brands; 2) Fast fashion waste and sustainability issues; 3) Limited professional platforms for...
by Hunter Lawrence
Athens, AL
by Magen Sharon
Travelers struggle to find trustworthy, experience-based insights and seamless booking for leisure and travel experiences.
by Levi Lovee
Philadelphia, PA
Scarcity of soy-, nut-, and gluten-free sauce alternatives for people with allergies; limited options tailored to those with uterine health issues.
by George Pickering
Aldie, VA
No single portal exists where consumers or businesses can request quotes/proposals for all local B2C and B2B services; the market is fragmented across many niche sites.
by Tim Havens
Golf apparel market is repetitive, with brands recycling the same designs, colors, patterns and fits, making products interchangeable.
by Jonathan Newar
Hard to find vetted, high-quality outdoor guides and book real-time guided trips.
by Patrick Nolan
Harrisburg, NC
Consumers and outdoor participants must carry multiple, heavy, and costly weather-protection items — "Too Much Gear!"
by Elizabeth Rivas
Women's travel communities are fragmented across WhatsApp and Facebook groups, with no real-time discovery of trusted women-only communities, safe vetted spaces, experiences and group travel.
Menstrual discomfort and need for a healthier, more enjoyable alternative to pills/supplements during periods; desire for simple, accessible wellness integrated into daily life.
by Vala Makhfi
San Francisco, California
Drivers and AV fleets waste time and miles searching for parking while residential parking spots sit empty; 'Airbnb for parking' models fail due to high host effort.
by Gil Bar-Lev
Fairfield, NJ
Retailers demand 250-350 data points per product with inconsistent formats; vendor approval takes 6-18 months and costs ~$100K per retailer for 100 products.
by Varun Chauhan
Bangalore
The deck identifies the problem of modern retail needing transformation to turn physical stores into digital sales engines for faster delivery and better customer experience.
by Danny Mauricio Estrada
Athletes and enthusiasts want versatile sneakers for gym and 5–10K running that withstand demanding routines without premium prices or sacrificing grip, ventilation, and comfort.
by Will Hunter
Venice Beach, CA
Menswear shopping has sizing friction and trial-and-error; existing styling/quizzes miss taste and quality; retailers miscalculate demand leading to waste.
by G. Ghanashyam Raj
Karnataka
Trust and usability failure in Indian rental platforms: fake/unverified listings, spam calls from number sharing, outdated availability, poor real-time status, and Tier 2/3 city neglect. Existing...
by Frank Spadafora
Seattle, Washington
89% of seen ads are ignored or forgotten and 50% of digital marketing budgets yield no business impact; marketers waste $245B a year on stale ads and one-size-fits-all promos.
by Titanium Delo
Los Angeles, CA
Local boutique inventory is disconnected from digital demand; customers can't discover local inventory quickly
by Johnathan Jordan
by AnveshIyer
Therapy in India is expensive, has long waitlists, and is stigmatized; most people never receive care despite large unmet need.
by Cayton Stephanie Flemming
Phoenix, Arizona
Execution breaks across independent businesses, systems, teams, and time; despite widespread AI/tool adoption, continuity and coordination are missing.
by Tray Bailey
Atlanta, Georgia
Declining reader engagement with static text
by Dominic Bracco
Dirty, potentially unhealthy ice is used in premium beverages, which can dilute drinks quickly and ruin flavor. There is a lack of clean, hands-free, slow-melting, reusable ice options.
by Maureen Minogue
Chicago, IL
97% of nail polish contains PFAS ("forever chemicals"); 80M people exposed, 92% without disclosure. Nail polish formulation traces to 1920s DuPont automotive lacquer.
by Lissa Meza
Bryan/College Station, Texas
Event planning is fragmented: discovery, vendor coordination, quotes, scheduling, payments, and RSVPs are manual and scattered across tools.
by Dave Young
by Precious Ogbonna
by Eugenia Lopez
VA
Connecting consumers and professionals via a single RFQ form and recurring reminders for home, vehicle, money, retirement, pets, health, and business needs.
by Lindsay Lyon
Lack of shared social entertainment in everyday snacking moments
by Chris Burkins
by Antony Dubost
London, England
Short-form video drives food discovery, but delivery apps lack video and true discovery; engagement on social doesn’t connect to purchase. Paid ranking favors chains; rising commissions squeeze...
by Rickson Sako
Cameroon
Farmers and traders in Africa operate with limited real-time market visibility leading to panic selling, overstock losses, and poor timing decisions.
by Prashant Prahlad
Dubai, Dubai
Ownership is increasingly a liability; high interest rates, inflation, and asset maintenance costs make buying/owning difficult. The rental market is fragmented, offline, and untrusted, leaving large...
by Heerr Shah
Launching consumer products is slow and fragmented: teams spend weeks to months validating, finding suppliers, vetting packaging and managing manual processes across spreadsheets and chat.
by Kincade Ball
by Darijan Ducic
The problem identified is the difficulty in reaching the right people for sales, advice, and market interviews, as they are often out of reach and ignore outreach attempts.
by Christopher Moloney
by Jonny Boyarsky
Boston, MA
Investors struggle to efficiently track startups and founders have no way to effectively show people what they’re doing; early stage pitch decks are often poor.
by Tyler Mullin
Georgia
by Erik Espinoza
Hockley, Texas
DIY firearm customization is widespread online; misinformation leads to poor results (rounded edges, scratches, cloudy finishes), creating demand for professional craftsmanship.
by Kirsten Galbraith
Austin, TX
No trusted, scalable solution for plant care when owners travel
by Sriram Goud
In India, 90% of auto repairs are done by unorganized roadside mechanics, leading to long wait times, opaque pricing, unverified skills, spare parts sourcing challenges, and no live tracking for...
by Nicholas Ross
Founders and small executive teams are stuck in operational complexity, decision fatigue, and lack clarity on priority moves.
by Duol Chut
Minneapolis, Minnesota
Lack of culturally-rooted cannabis brands and limited low-cost customer acquisition for niche communities.
by Christine Dumas
San Antonio, TX
Customers are hesitant to purchase high-value electric mobility products online without seeing or testing them first; limited local rental options due to city permits.
by Tina Setayesh
Laguna Niguel, California
Ultrasound probe, imaging equipment, parts and repair purchasing runs through fragmented channels (brokers, emails, PDFs, spreadsheets), making model-specific sourcing slow for buyers and limiting...
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Our community includes 98 startups in the E-Commerce & Marketplaces space. Funding stages span 54 at PRE SEED, 21 at SEED, 15 at BOOTSTRAPPED, 3 at ANGEL.
63 startups have built a working product. 18 are generating revenue. 37% have technical co-founders who can build and iterate on product.
Investors interested in E-Commerce & Marketplaces can browse these startups and use our AI-powered matching to find companies that align with their investment thesis, stage preference, and check size.
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View E-Commerce & Marketplaces Investors →Ben Wiggins
7x Founder · 1 Exit · Experienced Angel Investor · CIO Family Office
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