Find e-commerce and marketplace startups connecting buyers with sellers. From vertical marketplaces to direct-to-consumer brands and B2B commerce platforms, these founders are reimagining how goods are bought and sold.
Building a e-commerce & marketplaces startup? Get free AI deck feedback and investor matching.
by Caleb Gipson
MO
Aquarium and pond owners in Northern Jefferson County, MO lack convenient access to healthy livestock, reliable supplies, and expert guidance; current options require 30–60 min travel, suffer 20–30%...
by Danny Mauricio Estrada
Athletes and enthusiasts want versatile sneakers for gym and 5–10K running that withstand demanding routines without premium prices or sacrificing grip, ventilation, and comfort.
by Brandon Boyd
Policyholders making insurance claims lack a direct way to earn rewards on claim-related purchases and insurers/brokers have limited tools to drive value and recover costs from claim spend.
by Lindsay Lyon
Lack of shared social entertainment in everyday snacking moments
by Marilyn Crawford
Rising health issues, emotional disconnection, social violence narratives, and beverage fatigue; existing drinks lack meaning, mission, and emotional connection.
by Darian Barnett
Las Vegas, NV
Manual, untracked referral payments creating wasted spend and lack of ROI for foot-traffic businesses.
by Max Ratinov
Businesses struggle to deliver AI projects end-to-end (scoping, sourcing and vetting experts, ensuring security/compliance, and managing delivery).
by Darijan Ducic
The problem identified is the difficulty in reaching the right people for sales, advice, and market interviews, as they are often out of reach and ignore outreach attempts.
by Tyler Hawkins
Oregon
Musicians face high marketplace fees, lack safe trading options, boutique builders struggle to reach U.S. buyers, and shipping is off-platform and inconvenient.
by Bayar
St. Louis, MO
Large followings and viewership for cash treasure hunt Instagram accounts with no app infrastructure.
by Todd Waldemar
VA
Commerce and security in restricted environments (e.g., military bases) are broken: manual/inconsistent credentialing, low courier success rates, no valid addresses, navigation blind spots, high cart...
Over 6 million contracts are signed daily without background checks; ~98% of contracts under $1M have zero due diligence; significant fraud-related business failures and losses; no easy way to know...
by Laila Marshall
Los Angeles, California
Event planning is fragmented across many tools and vendors leading to coordination issues, budget misalignment, and lack of transparency.
by Dominic Bracco
Dirty, potentially unhealthy ice is used in premium beverages, which can dilute drinks quickly and ruin flavor. There is a lack of clean, hands-free, slow-melting, reusable ice options.
by Seth Phillips
by Jamie Allen
Houston, Texas
The problem is well-defined, focusing on the fragmented and inefficient process of booking photographers and videographers, which includes issues like inconsistent payments, lack of visibility, and...
by Duol Chut
Minneapolis, MN
Changing consumer preferences and social equity gap in cannabis; younger generations are shifting away from alcohol toward healthier, community-centered alternatives.
by Jonny Boyarsky
Boston, MA
Investors struggle to efficiently track startups and founders have no way to effectively show people what they’re doing; early stage pitch decks are often poor.
by Chris Burkins
by Antony Dubost
London, England
Short-form video drives food discovery, but delivery apps lack video and true discovery; engagement on social doesn’t connect to purchase. Paid ranking favors chains; rising commissions squeeze...
by Nick Singh
London
Fragmented, inefficient ready-meal / meal prep market with many small operators lacking tech and operational scale.
Delhi, Delhi
Urban consumers and non-tech users need a simple, accessible way to book rides and arrange deliveries (food and clothing) without relying on complex apps.
Consumers, including veterans and individuals with chronic illnesses, seek effective, organic, and sustainable wellness products and support but face limited trustworthy, eco-friendly options and...
by Varun Chauhan
Bangalore
The deck identifies the problem of modern retail needing transformation to turn physical stores into digital sales engines for faster delivery and better customer experience.
by Nicholas Ross
by Valerie 'Honor' Brown
Texas
Patients face confusion, distrust, and fragmented discovery when searching for aesthetic providers; providers face wasted ad spend and outdated CRMs.
by Devin Morgan
Atlanta, GA
Millions of paid-for event seats go unused every year, costing fans (lost ticket value), venues (lost in-venue spending), and artists/teams (lower payouts and poor optics). Existing resale platforms...
by Nabeel Khan
Tens of thousands of small, profitable online businesses (SaaS, AI, service tools) are too small for traditional VC or M&A. Founders burn out or stall growth but have no easy exit option....
by Samuel Novick
Tampa, Florida
Customers struggle to find and book reliable, high-quality car washes instantly and to compare providers, pricing, and quality.
by Eric Fulcher
Houston, TX
Ceiling fan blades accumulate dust, allergens, pet dander and are hazardous to clean (risk of falling).
by KirstenGalbraith
Austin, TX
Plant owners lack a trusted, plant-specific care solution when traveling or for ongoing care; generalist platforms and informal networks are unreliable, leading to plant loss and low trust.
by Rohan Kumar Bhoi
Rural artisans face market barriers, low wages due to middlemen, and traditional leather is environmentally harmful. No large-scale plant-based luxury leather brand in India.
by John Paolo Munoz
Texas
Inefficient, opaque local services booking with vague quotes, limited payment options and complex booking flows.
by Tray Bailey
Atlanta, Georgia
Declining reader engagement with static text
by Om Sharma
Minnesota
Unchecked entry of unlicensed providers in booking platforms leading to bad client experiences and lack of incentive to be licensed.
by Deegan Binkley
by Joseph Lim
Dix Hills, NY
Influencer marketing is too expensive with uncertain ROI, too complicated due to lengthy negotiations, and not scalable when managing many influencers.
by Samuel Maslin
by Bharath
Columbus, Ohio
Local home service providers miss a large share of customer calls (62% unanswered), leading to lost revenue and jobs going to whoever answers first; pay-per-lead platforms charge for leads that often...
by Gabe Liberti
New York, NY
People crave unique, in-person social experiences that can't be replicated at home. Existing group entertainment options are limited in scale, repeatability, and engagement.
by Justice Kenny Momoh
by info@ancientnaturals.co
United Kingdom
Smokers and wellness-focused consumers want a non-addictive, eco-conscious alternative to nicotine and tobacco products.
by Ryan McDonnell
MA
Consumers want to limit caffeine and sugar; existing caffeinated beverages can be too high in caffeine or use artificial sweeteners.
by Anthony Busko
Madison, WI
Holiday retail lacks brand loyalty and is dominated by generic products from big-box and online retailers; traditional photography experiences are expensive and inconvenient; major e-commerce...
by Kirsten Galbraith
Austin, TX
No trusted, scalable solution for plant care when owners travel
by George Pickering
Aldie, VA
No single portal exists for requesting quotes across all B2C and B2B local services; consumers and businesses must visit many sites to comparison shop.
by Not explicitly mentioned
Singapore
Rising collectible card prices and lack of affordable, reliable sourcing in SEA
by Yassar Mahmood
Parents overpay on baby essentials because brands sell single-use products, forcing multiple separate purchases and added cost/clutter.
by Victoria Farias
San Antonio, TX
Children are emotionally overwhelmed and current screens/media overstimulate instead of nurturing emotional growth; confidence, resilience, and empathy are rarely taught on screen.
by Neo Tulonen
Helsinki
The traditional art industry is exclusive, inaccessible to younger collectors and emerging artists, and relies on outdated sales and communication methods.
by Emmanuel Gwambo
Limited access for African artisans and designers to global marketplaces and cross-border logistics.
by Jonathan Newar
Hard to find vetted, high-quality outdoor guides and book real-time guided trips.
by Danny Mauricio Estrada
Professional athletic footwear in Colombia is expensive and inaccessible; low-quality replicas dominate.
by Parth Barot
Decision fatigue for grocery and meal selection; consumers spend significant time and money deciding what to eat.
by Duol Chut
Minneapolis, MN
1) Negative cannabis stigma and lack of media support for underrepresented cannabis creators and brands; 2) Fast fashion waste and sustainability issues; 3) Limited professional platforms for...
by Rickson Sako
Cameroon
Farmers and traders in Africa operate with limited real-time market visibility leading to panic selling, overstock losses, and poor timing decisions.
by Levi Lovee
Philadelphia, PA
Scarcity of soy-, nut-, and gluten-free sauce alternatives for people with allergies; limited options tailored to those with uterine health issues.
by Prashant Prahlad
Dubai, Dubai
Ownership is increasingly a liability; high interest rates, inflation, and asset maintenance costs make buying/owning difficult. The rental market is fragmented, offline, and untrusted, leaving large...
by Ariana Rehman
Beauty guidance is broken for beginners: they waste money on products that don't fit tone, type, or budget and feel overwhelmed by choices.
by Martin Clément
Headwear is static, driving overproduction and limiting personal expression for Gen Z and Millennials.
by Prama Jeo
Parents buy and discard children’s footwear roughly every six months due to rapid foot growth, contributing to an estimated 4.4 billion pairs of footwear waste per year.
by Prashant Prahlad
Dubai, UAE
Ownership creates stranded capital; assets sit idle and owners lack trust/automation to monetize them.
by Heerr Shah
Launching consumer products is slow and fragmented: teams spend weeks to months validating, finding suppliers, vetting packaging and managing manual processes across spreadsheets and chat.
by Magen Sharon
Travelers struggle to find trustworthy, experience-based insights and seamless booking for leisure and travel experiences.
by Erik Espinoza
Hockley, Texas
DIY firearm customization is widespread online; misinformation leads to poor results (rounded edges, scratches, cloudy finishes), creating demand for professional craftsmanship.
by Christine Dumas
San Antonio, TX
Customers are hesitant to purchase high-value electric mobility products online without seeing or testing them first; limited local rental options due to city permits.
by ErikEspinoza
Hockley, Texas
DIY firearm customization promoted on social media often leads to poor results. Deck shows the flow: “Work is shared online → People seek advice → DIY customization → Poor results.” Slide on...
by Steven Swanson
Los Angeles, CA
by Chad Price
Austin, TX
Local small businesses must self-manage logistics and manual deliveries, losing productivity and lacking efficient local sourcing.
by Moulik Mishra
College Station, TX
Drivers face exploitative commission structures; riders have no price-setting power.
by Kincade Ball
by Dave Young
by Precious Ogbonna
by Erik Espinoza
Hockley, Texas
Premium firearm customization lacks accessible, structured education; traditional shops hide processes; online platforms cap community monetization while demand from affluent collectors and DIY...
by Arslan Amir
Menstrual discomfort and need for a healthier, more enjoyable alternative to pills/supplements during periods; desire for simple, accessible wellness integrated into daily life.
by Gil Bar-Lev
Manufacturers have limited distribution reach (only ~4% of US market) and face long, costly retailer onboarding processes.
by Ami Kasai
Rights, contracts, and revenue in the Japanese Adult Video (JAV) industry rarely return to performers; opaque paper contracts, limited ongoing revenue, and weak withdrawal rights persist under...
by Laetitia N'Kunga
New York
Most language learning tools teach vocabulary without cultural context, leading to misunderstandings, poor localization, and lost trust for tourists, diaspora communities, and global organizations.
by G. Ghanashyam Raj
Karnataka
Trust and usability failure in Indian rental platforms: fake/unverified listings, spam calls from number sharing, outdated availability, poor real-time status, and Tier 2/3 city neglect. Existing...
by Hannah Attalah
Luxury swimwear market with homogeneous offerings; need for couture-quality, sustainably made statement pieces.
by Sriram Goud
In India, 90% of auto repairs are done by unorganized roadside mechanics, leading to long wait times, opaque pricing, unverified skills, spare parts sourcing challenges, and no live tracking for...
by Titanium Delo
Los Angeles, CA
Local boutique inventory is disconnected from digital demand; customers can't discover local inventory quickly
by Adam Rhinehart
Tampa Bay, FL
Bookings managed via iMessage/text threads; no capacity visibility or CRM; cash/Venmo invoicing; no marketplace for demand; fleets unmanaged.
by Christopher Moloney
by Johnathan Jordan
by AnveshIyer
Therapy in India is expensive, has long waitlists, and is stigmatized; most people never receive care despite large unmet need.
by Duol Chut
Minneapolis, Minnesota
Lack of culturally-rooted cannabis brands and limited low-cost customer acquisition for niche communities.
by Jon Nelson
Fan attention is fragmented; brands are losing organic reach and rent attention from platforms without owning fan behavioral data.
See how your startup compares and get matched with investors who fund e-commerce & marketplaces companies.
Our community includes 91 startups in the E-Commerce & Marketplaces space. Funding stages span 47 at PRE SEED, 18 at SEED, 11 at BOOTSTRAPPED, 4 at ANGEL.
60 startups have built a working product. 20 are generating revenue. 41% have technical co-founders who can build and iterate on product.
Investors interested in E-Commerce & Marketplaces can browse these startups and use our AI-powered matching to find companies that align with their investment thesis, stage preference, and check size.
Browse our directory of 1,200+ angel investors, VCs, and funds across all sectors and stages.
View E-Commerce & Marketplaces Investors →Ben Wiggins
7x Founder · 1 Exit · Experienced Angel Investor · CIO Family Office
Get a free AI analysis of your pitch deck — scored on what investors actually evaluate. We'll match you with investors whose portfolios include companies like yours.
Free analysis. No signup required to start.