E-Commerce & Marketplaces Startup Benchmarks 2026
Based on data from 37 startups in The Founders' Group network.
Key Metrics
Median MRR
$4K
Monthly recurring revenue
Median ARR
$72K
Annual recurring revenue
Median Burn Rate
N/A
Monthly cash burn
Median Runway
N/A
Months of runway remaining
Avg Team Size
1.9
Full-time team members
Median LTV:CAC
N/A
Lifetime value to acquisition cost
Avg Gross Margin
59.3%
Revenue after COGS
% With Revenue
40.5%
Startups generating revenue
% Profitable
2.7%
Startups currently profitable
Avg YoY Growth
77.2%
Year-over-year revenue growth
Grade Distribution
A
7 (19%)
B
19 (51%)
C
8 (22%)
D
1 (3%)
F
2 (5%)
Top Cities
San AntonioHoustonAtlantaKingstonSingapore
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Frequently Asked Questions
How many E-Commerce & Marketplaces startups are in the benchmark?
Our benchmarks are based on 37 E-Commerce & Marketplaces startups in The Founders' Group network. Data is refreshed regularly as new startups join.
What metrics matter most for E-Commerce & Marketplaces startups?
Key metrics include MRR growth rate, burn rate relative to runway, and unit economics (LTV:CAC ratio). The specific thresholds vary by funding stage — pre-seed founders should focus on product-market fit signals, while seed-stage startups need strong retention and growth rates.
How are grades calculated?
Grades are based on a composite score across 6 tiers: Survival & Truth (revenue, burn, runway), Engine Health (LTV, CAC, unit economics), Retention (churn, NRR), Growth Efficiency (MoM/YoY growth), Market & Narrative (TAM, competition), and Traction & Team. Each tier is weighted and the final score maps to a letter grade.
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