E-Commerce & Marketplaces Startup Benchmarks 2026
Based on data from 48 startups in The Founders' Group network.
Key Metrics
Median MRR
$6K
Monthly recurring revenue
Median ARR
$81K
Annual recurring revenue
Median Burn Rate
N/A
Monthly cash burn
Median Runway
12 mo
Months of runway remaining
Avg Team Size
2.4
Full-time team members
Median LTV:CAC
N/A
Lifetime value to acquisition cost
Avg Gross Margin
54.0%
Revenue after COGS
% With Revenue
33.3%
Startups generating revenue
% Profitable
2.1%
Startups currently profitable
Avg YoY Growth
81.0%
Year-over-year revenue growth
Grade Distribution
A
14 (29%)
B
22 (46%)
C
8 (17%)
D
0 (0%)
F
4 (8%)
Top Cities
MinneapolisSan AntonioPawtucketNew YorkHouston
How Do You Compare?
Enter your metrics below to see how you compare against E-Commerce & Marketplaces startups in our network.
Want a deeper breakdown? Upload your deck for a full AI analysis and investor matching.
Frequently Asked Questions
How many E-Commerce & Marketplaces startups are in the benchmark?
Our benchmarks are based on 48 E-Commerce & Marketplaces startups in The Founders' Group network. Data is refreshed regularly as new startups join.
What metrics matter most for E-Commerce & Marketplaces startups?
Key metrics include MRR growth rate, burn rate relative to runway, and unit economics (LTV:CAC ratio). The specific thresholds vary by funding stage — pre-seed founders should focus on product-market fit signals, while seed-stage startups need strong retention and growth rates.
How are grades calculated?
Grades are based on a composite score across 6 tiers: Survival & Truth (revenue, burn, runway), Engine Health (LTV, CAC, unit economics), Retention (churn, NRR), Growth Efficiency (MoM/YoY growth), Market & Narrative (TAM, competition), and Traction & Team. Each tier is weighted and the final score maps to a letter grade.
Related Benchmarks
Find investors for your E-Commerce & Marketplaces startup
Browse angel investors, VCs, and funds that invest in E-Commerce & Marketplaces companies.
Ben Wiggins
7x Founder · 1 Exit · Experienced Angel Investor · CIO Family Office
Get Your E-Commerce & Marketplaces Startup Score
See where you stand across all 6 tiers — and find investors who've already funded e-commerce & marketplaces startups similar to yours.
Free analysis. No signup required to start.